The increasing use of mobile applications have been escalating with the increasing use of smartphones in the present study, we examine (a) the adoption behavior of mobile apps using the extended tam framework, and (b) whether adoption leads to subsequent use behavior and switching intentions based on data.
Ble in the market such as apple, nokia, samsung, htc, sony, zte etc brand is anoth- er factor that drives people to buy smartphone besides, technology and brand there could be other so many marketing and stimuli factors that could influence the consumer behavior of smartphone buyers moreover, the characteristics.
Eissn 2277-4955 buying behavior of smartphone among b school students dr monica sainy, acropolis faculty of management & research indore, [email protected], abstract the purpose of the present paper is to explore different factors of consumer buying behavior in purchasing.
European scientific journal may 2016 /special/ edition issn: 1857 – 7881 ( print) e - issn 1857- 7431 447 the effect of media use from the 2013 record 86 the average daily smartphone application use time 86 korea internet & security agency(kisa), 'investigation report on internet using condition in 2014. Factors that influence young consumers in purchasing smartphone furthermore, the research explores, how social media affect consumption behavior of mobile phones among young consumers hence, buying behavior of consumers with the age bar of 18-35 years is analyzed by considering present situation of mobile.