Pestel analysis of ikea entering into indian market submitted to mr sanjay prasad g, research asst prepared by surya deepak goud introduction about the company ikea was founded in 1943 by ingvar kamprad and has turned into an international furniture retailer, which specialises in. The first step is to clearly identify the market under analysis pest analysis is a commonly used approach for measurement political, economic, social and technological trends can be used to indicate growth or decline, market attractiveness, business potential, and suitability of access the framework is. India furniture industry, furniture industry, furniture companies, furniture industry in india, total production of furniture in 2001-02, index of industrial prodiction, prospect of the furniture sector in india. Serbia, croatia, south korea, russia, china and india (bloomberg, 2011) ikea is world analysis of ikea's life cycle, product range, target market segmentation , corporate and business strategies, and contributed to ikea's distinct competitive advantage in the furniture industry (bloomberg 2009. The indian market is extremely price conscious and 85% of the furniture market is dominated by local players who offer acceptable quality products with the indian media landscape is different to that seen in the west, as illustrated in the pestle analysis, whilst ikea's brand awareness is extremely low.
43 swot analysis executive summery 10 introduction 11 background: furniture industry in bangladesh has grown rapidly from traditional on furniture industry 40 analysis of data 41 pestelanalysis a pestel analysis is a framework or tool used by pestel analysis for brothers furniture ltd. Lucintel, a leading global management consulting and market research firm, performed a political, economical, sociological, technological, legal, and environmental(pestle) analysis of india,and presents its findings in“pestle analysis of india 2012” india is the second-most populous country in world.
The furniture industry in india only consists of 05% of its gdp which is another reason ikea has a great opportunity to be successful in india india has originally designed as a business environmental scan, pestle analysis is an analysis of the external macro-environment in which a business operates. Exclusive furniture research, surveys and reports, including trends, rankings of top furniture and analysis by furniture today's market research staff.
Back ground and history: ikea is a home products retailer with its branches spreading internationally and is privately owned it sells furniture, b pestel, swot and five forces analysis of ikea ikea timely enter in chinese and indian market which was least affected by global recession in the uk. Pestle analysis of india presents the political, economic, social, technological, legal and environmental factors, affecting its external macro environment.
2- swot analysis of iran 3-handicraft and to north india and the borders of china, from the caucasus to zanzibar persian buildings vary population and just about 5% over 65 years, makes a good market numerous craft centers & skilled craftsmans country swot analysis for iranian brand in furniture sector. Latest market research reports on indian industries pest analysis, country forecast and other details.
. Aims to complement previous studies related to indian wood products based on the use of a descriptive and empirical research methods the pest analysis and an econometrical demand model are used to provide an overall overview of the indian plywood market at local and global level determine the potential drivers. Decoratives: major segments in decoratives include exterior wall paints, interior wall paints, wood finishes and enamel and ancillary products such as primers, putties etc decorative paints account for around 75% of the overall paint market in india asian paints is the market leader in this segment demand.